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HomeMy WebLinkAbout06 124 Advertising Tender · · · · THE CORPORATION OF THE MUNICIPALITY OF KINCARDINE BY-LAW NO. 2006 -124 BEING A BY-LAW TO ACCEPT AN ADVERTISING TENDER TO PROMOTE THE MUNICIPALITY OF KINCARDINE (CKNX Radio) WHEREAS the Municipal Act, 2001, 5.0. 2001, c. 25 Section 11 (2) authorizes municipalities to pass by-laws respecting matters within the sphere of jurisdiction of economic development services; AND WHEREAS pursuant to the said Municipal Act, Sections 8 and 9 (1) provide municipalities with the powers of a natural person to enable them to govern their affairs as they consider appropriate under this or any other Act and to enhance their ability to respond to municipal issues; AND WHEREAS it has been determined to be advisable to promote the Municipality of Kincardine through radio advertising; AND WHEREAS the Council for the Municipality of Kincardine deems it expedient to accept the advertising tender submitted by CKNX Radio for AM 920, 101.7 The One and 94.5 The Bull, as detailed in Report No. ED&T 2006-09; NOW THEREFORE the Council for The Corporation of the Municipality of Kincardine ENACTS as follows: 1. That the tender of CKNX Radio for AM 920, 101.7 The One and 94.5 The Bull as detailed in Report No. ED&T 2006-09 for nine hundred and nine (909), thirty (30) second commercials, at a rate of $33.00 each, excluding applicable taxes, be hereby accepted. . 2. That the Mayor and CAD be hereby authorized to sign, on behalf of the Council for The Corporation of the Municipality of Kincardine, any contracts and other documents required for the project to commence. 3. This by-law shall come into full force and effect upon its final passage. . . ./2 · · · . Page 2 By-law No. 2006 - 124 CKNX Radio Promotional Advertising Tender Acceptance By-law This by-law may be cited as the "CKNX Radio Promotional Advertising Tender Acceptance, By-law". READ a FIRST, SECOND AND THIRD TIME and FINALLY PASSED this 12th day of July, 2006. 4. ~¡(. ~ Mayor Report No. ED&T 2008-09 Subject: Municipal Radio Advertising Origin: 2006 Municipal Budgets for EDC and CHAT Analysis: Both the EDC and CHAT committees recognize the importance of advertising and have decided to focus a portion of their attention on radio advertising. The goal of this radio advertising program is to encourage further economic activity from other local businesses, advertise for municipal purposes (ie: new municipal gym equipment), and provide a 7 day a week medium in which to reach our residents and visitors. Advertising to begin July 2006 and end May 31 st 2007. The Municipality received tenders from 3 different radio stations with various proposals. See attached. Existing Policy: GG.2.17 Purchasing and Procurement Financial $25,000 from the EDC Capital Advertising Considerations: Project and $5,000 from the CHAT Advertising Budget. Total Budget for this project was $30,000 from EDC and $30,000 from CHAT. This will use up the EDC portion of their budget with CHAT having approximately $10,000 remaining to be used on various print advertisements in external markets. It will be recommended at a later date that all unused portions of this budaet shall be carried over into 2007 until May 31 . Options: 1. Accept the package from CKNX based on coverage area, price and added bonuses. 2. Accept an alternate package from one of the other two radio stations. 3. Do not act at this time Preferred Option: Option #1 is preferred CAO's Comments: I concur Submitted by: Stephen Murray Date: July 5th, 2006 "'" 0 ~ ~ '!) -'~ 0 I' 0.......· ~ rö .,-. :Þ \"3 1- -' := -- ! .m Ii b .... (I) ~~ II !t:: t§ 1d ·u .æ 'ë ~ ~ ! i '2 (I) ::J Q. ::J ~ j .1 E 0 Æ Q. ~ (I) :E E E II ês ~ m c 2: 8 'V C 'j Ii ~ :Þ e 8 .... CI) 0 E .¡ .0 .æ .... .g 2:- c 8 .... :9 .!! .1: ! ~ .5 ë6 ~ ~ OJ CI) .... m c CI) .!! "~ m 13 0 ; 1: .s:::. .!! B 0 C 'tJ ß = - B "C ~ 2 ::J j ~ ~ c i c CD E cu >. ~ 0 0 c j !:2 "'0 (I) >. ~ m ,g CI) c .~ ::J 'tiS c (I) N 0 CI) ~ .s c .æ :!: c 8 m j (I) 0 ..... ..... ,ñ 0 1ii J m ::J .5 m - co U N c: .5 ..... 0 ¡ .... l f/J ~ ;r: .f!l ~ .... ;r: .... ~ ãi (I) ~ .s:::. CI) ! õ ~ ::J - :5 c .~ ·e 'is. .e 'õ ! 0 'õ 0 .e ·u CI) 0 .s:::. ~ "2 'i5. .s '2 13 § .s:::. 'tJ ·2 CD u ::J ::J U ~ ::J E m :E -5 i :E m .... :æ c 'tJ ::J C E It) ! .5 m 'tJ .5 0) c 0 ! .5 ..... ! CO) m Õ 0 ($ (I) (0) i .". 13 m @ CI) (0) @ ~ .f! 0 .f!l I ($ ! I õ 0 I @ .!! .~ 0) i g .E re -m c (I) 0) I CD CI) ,is =It N .f!l ::J 0 ::J ~ .f! ::J .s:::. .Q 0) .0 ¡5. .Q - co ! 1f « 0 g 0 l 0 ,..., 0 0 Ñ ~ 0 N ci ..... ..... CO It) :E C) .5 i J Q) ~ c "5 (") 1ií 0 0 m 'tJ 0 m 0) 8 cu X tV 0 ~ CD II) e f8 II) ~ u Z .s:::. ~ ~ ..... ~ :æ I- m :æ c x II) u to-: ~ « ::J :i ~ « 10 æ 0 ..... ~ 0 0 0 ..c :æ ..... ~ u. Æ ..... N CO)